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Could leadership have reduced commercial risk through stronger multilingual communication governance?

Could leadership have reduced commercial risk through stronger multilingual communication governance?

Case Study China: Pepsi

Could leadership have reduced commercial risk through stronger multilingual communication governance?

Case Study Brazil: Ford Pinto

helping organisations reduce communication risk, protect brand value and improve international market readiness.

Case Study China: Coca-Cola

Did leadership validate how the brand would be perceived within the local cultural environment?

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